Advertising and Promotion Essay -- Papers

Advertising and Promotion Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its unsophisticated beginnings in ancient times, advertising has burgeoned into a worldwide industry. My aims of advertising are: Ø Inform people about the product Ø Create a image Ø Increase sales Ø Compete with other shops Ø Introduce in products into the market Informative advertising Currently in the biggest spender on this form of advertising, is the government this advertising is used to pass on information to the public. The passing on of this information is very important in any advert. In my case when deciding how to advertise I can even use this method as to inform about my newsagents shop and where about its situated etc. Persuasive advertising The washing power industry spends as much as the government on advertising, their adverts try to persuade the viewer that their products are much better then the compensation. Their goal is to attract p... ... Budget A budget is a forecast of the profit my business expects to generate in the first year. It sets targets for income and expenditure during the period. Estimates are made of the anticipated income that my business will receive from selling its product, and its expenditure on items such as raw materials, personal costs, advertising, power, transport and administration. My Budget Key Posters = 15p per poster if done by myself, or 40p per poster if produced by specialists (in colour). Leaflets = 15p per poster if done by myself, or 40p per poster if produced by specialists (in colour). Internet Website = A professional 2 page website starts at  £350 + VAT including website design (including graphics), domain name and 1st year's web hosting. This service is offered by a popular company "ECWEBS".